![]() That’s why it’s so important that we open there.” “ where the bloggers and celebrities hang out and shop and spend their time. Located next door to stylish eatery Elle Cafe and just a seven-minute walk from Tokyo Metro’s Omotesando Station, the sleepy stretch is “essentially the Melrose Place of Japan,” said Zad. ![]() 20 in the high-end neighborhood of Aoyama, known for its luxury shopping and dining scene, which includes luxury labels like Prada and Comme des Garçons. “Anything I can do, they’re definitely doing much better than me.” “They are better than us in these types of ,” he says. brand, said Zad, who’s also a commercial real estate developer in LA. Noting the void between high-end tea rooms (where the “experience” lasts a few hours and involves being served by a pro tea master) and lower-end boba shops, “the fact that they wanted to bring a tea house from Los Angeles to Japan” to fill that gap speaks volumes about the company’s confidence in the design-forward L.A. Though he originally intended Alfred Tea Room to be the only spinoff location, Zad reconsidered after being approached by Cafe Company, a Japanese food and beverage development group that operates 120 “sophisticated” concepts, all developed in-house, throughout the East Asian country. ![]() He’s turned down requests to open Alfred Coffee shops in Australia, Europe and the Middle East, he revealed. “We opened the tea room in May of last year and within a few months we got interest from a couple parties in Japan” looking to bring the stylish beverage concept there, said founder Joshua Zad in an exclusive chat with The Hollywood Reporter. Cate Blanchett, Zendaya Among 2017 InStyle Awards Honorees
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